How to be seen
Tips to help you stand out when you're sharing the road
Research shows that cyclists drastically overestimate the distance at which they’re detectable by motorists. Unless you’re actively doing something to increase your visibility out on the road, you may not be seen at all. And that’s an alarming reality. But there are some simple steps we can all take to better stand out in the saddle.
Use daytime running lights (DRLs) on every ride and always opt for hi-vis clothing that highlights your body’s moving parts and contrasts with your environment.
If you only do one thing, do this
Whether by air, road or sea, transporting product is our largest operational carbon expenditure.
Air freight has 84 times the footprint of transport by ocean. We are improving processes in tandem with our entire supply chain to reduce our air freight mileage by 75% by 2024.
Opt for hi-vis clothing
Wearing gear that contrasts with your environment is another important aspect of standing out when you’re on the bike.
During daylight hours, you should wear fluorescent clothing and accessories that help drivers see you.
When the sun is down, you should opt for clothing with reflective elements for more visibility in the dark.
Highlight your body’s moving parts
Our brains have the uncanny ability to recognise other human beings. This is called ‘sensitivity to biomotion’ and it’s the reason why you should always highlight your body’s moving parts when you ride.
On a bike, the unique up and down pedalling motion is what makes you recognisable as human. By calling attention to this movement with fluorescent socks, shoes, covers or warmers, we can increase our overall detectability.
Oh – and this probably goes without saying, but no matter what time of day or how far you’re riding – always, always wear a helmet.
